MOSSO Sunwear's SS24 Collection Pop-Up Corner Opens at Rinascente in Rome, Designed by Moitié Studio

The vibrant and free spirit of MOSSO Sunwear's SS24 collection takes center stage at the brand's first pop-up store in Rinascente, starting May 14 in Rome's Piazza Fiume. The space, designed by Moitié Studio, reflects MOSSO Sunwear's playful and Mediterranean essence, showcasing the collection that combines the classic and clean lines of swimwear with shirts inspired by the Hawaiian styles of the '60s and '70s, and hats to complete a total look.

"After an initial conversation with Salustià and Jay, we decided to bring to life a pop-up store envisioned as a true summer corner, iconic and recognizable. We aimed to translate the brand's identity codes, on which MOSSO bases its aesthetics, into the interior design project, inspired by the shared memories of childhood summer vacations," explain the two minds behind Moitié Studio. "To achieve this, we focused on three elements: color, shapes, and materials."

The effervescence and joy of summer color the pop-up corner in yellow, marking it with MOSSO Sunwear's signature hue since its inception. The exhibition area is defined by an iconic custom-made hanging rack, reminiscent of stylized sea waves as if drawn by a child. Finally, emphasizing the brand's fascination with simplicity and love for nature, the exhibition area is completed with volumes of chipboard, enlivened by a monochrome yellow tint.

MOSSO Sunwear's pop-up store will be active at Rinascente in Rome, Piazza Fiume, from May 14 to June 4, followed by Florence from June 5 to June 17.